Part 2/2

M: There are many designers who work with silhouettes – that is not the thing. I think the abstraction and the message are important to us. Every designer works with his very own tools, styles, experience and knack. Many designers use stock providers in their work. Icons are almost always based on preexisting vectors.

As a comparison premium photo stock. Here the quality and visual concept is taken into account. High quality photos are supposed to catch the observers eye and punctuate a product or a thought. Premium will surely take hold in all stock areas.

And this is the niche in which we offer our vector products.

Premium stock illustrations, reduced styles that are different – that can on occasion be vexing for the observer. Realistic – non fake, no nonsense. We reproduce the real world and concern ourselves, among other things, with our personal surroundings, with people, with the society, with architecture and with social inequality of big cities.

M: This depends on the designer, his idea and the type of work or illustration. We love what we do and it makes us happy. The online shop offers us a platform for our free works and we are happy about third party appreciation, when our products and art gets purchased.

The primary goals are self-realization and collaboration. Here the collective is in the foreground. Not “everybody does his own thing”. The goal is growth of the collective over time and presenting critical and selected works.

M: Finding a financier is not our objective, as we are not a start-up backed by shareholders, which has to generate huge profits in a short time span. It is more of a research mission or a field test, a sort of creativity accelerator for everyone, every participant of the research group… I mean collective [laughs]. The deeper meaning behind it we will hopefully find one day. We have fueled up and aligned our vehicle. Now it is about experience and teamwork to get it into orbit. Promoters are always welcome.

M: At the moment we are planning apart from our digital also analogue as well as special products that combine both. We are still experimenting with this. Furthermore screen printings in small editions are in the works, since we we love the feel of prints and the process. These are small sub-projects that can be created well within a collective.

M: No.

Each object has it’s own place in the world and all of those are connected. Some object have less of a focus than others – but are more important in the overall picture. We underline the illustrations with words to a) highlight these small objects and b) to complement the whole illustration with an additional layer, one that invokes a feeling and some drama.

M: Creative people who feel they must try new things and enjoy reflecting on things. Individuals keen on dialog, with the time for experiments. That would be excellent. Berlin offers many possibilities – love, fucked up, everything.